There’s an interesting dichotomy in the world of startups that isn’t often talked about. New companies are essentially founded for one of two reasons. The first is that there seems to be a need that’s not yet being met, and someone wants to fill that void. The second is that the void is already being filled, but someone thinks they can do it better, or, differently.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.