Fun fact: Yang and Filo added the exclamation point to the end of Yahoo! because “Yahoo” was already trademarked by a company that produced BBQ sauce.
Yahoo!, a public company (YHOO) that was founded by Jerry Yang and David Filo in January 1994 and later incorporated in March 1995 (that’s four years before Google was founded by Larry page and Sergey Brin). The company is headquartered in Sunnyvale, California. Yahoo is globally known for its web portal, search engine (Yahoo Search), Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Groups, Yahoo Answers and more. Yang and Filo were electrical engineering students at Stanford University when they developed a website called “Jerry and David’s guide to the World Wide Web.”
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.