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Why is Evernote Called Evernote?

October 25, 2015 by Annelise Schoups 1 Comment

What keeps you up at night?

If you’d asked former Evernote CEO Phil Libin in 2008, he quickly would have said “bankruptcy.” By then, it had been almost two years since Stepan Pachikov founded the note taking application and they were desperately failing to gain traction. Like most entrepreneurs, Libin was terrified of failing, but just before he was about to turn the lights off, an opportunity came knocking. Or in this case, chiming.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Evernote, Moleskin, Phil Libin, Stepan Pachikov

Why is Flickr Called Flickr?

October 13, 2015 by Annelise Schoups 3 Comments

In the late 90s, Neopets was just one of many online games that took computer users by storm. If you haven’t heard of it, it’s essentially a make-believe world where you can care for virtual pets. Not just any pets, but ethereal creatures cuter than those in your wildest dreams and, better yet, ones that won’t die if you neglect them.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Caterina Fake, Flicker, Flickr, Stewart Butterfield, Yahoo

Why is zulily Called zulily?

October 4, 2015 by Annelise Schoups 1 Comment

First comes love, then comes marriage, then comes the family-focused online startup… right? Well, maybe not for everyone. But that’s certainly the way it went for zulily founders Darrell Cavens and Mark Vadon.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Chris Johnson, Darrell Cavens, Mark Vadon, zulily

Why is Hootsuite Called Hootsuite?

September 29, 2015 by Annelise Schoups 3 Comments

In recent years, social media has undoubtedly changed the face of marketing. For better or worse, platforms like Facebook, Twitter and Instagram have opened more direct channels of communication between brands and their audiences. One of the most overlooked perks of social is the ability for a brand to instantly collect feedback from not only existing users, but also potential users.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Bright Kit, Bright Kite, Hootsuite, Ryan Holmes, social media

Why is KAYAK Called KAYAK?

September 10, 2015 by Annelise Schoups 2 Comments

These days new startups seem to come a dime a dozen. Despite the multitude of industries, most start the same way. They hatch from a big idea and reach for fast success. Almost as important as the big idea, though, is the name with which it’s presented to the world. Needles to say, there’s a lot that rides on the name of a new company, including customer recognition and recall.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: KAYAK, Paul English, Steve Hafner, Travel, Travel Search Engine

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