Rewind & Capture

How Tech Brands Got Their Names

Why is MURAL Called MURAL?

by Leave a Comment

Have you ever been working on a project only to discover that the tools you needed hadn’t been invented yet? If you have, you’d know that the next logical step would be to invent the tools. Right? At least that was the conclusion MURAL* CEO Mariano Suarez Battan came to when he was creating video games for his company Three Melons. At the time, Battan had gained significant design experience launching Bola, a soccer game played by more than 20 million users via Facebook, and working with Lego, Mattel, and Warner Bros to create video games alongside a multidisciplinary team.

[Read more…]

Why is Strava Called Strava?

by Leave a Comment

There is something about competition that’s infectious. Even if you don’t consider yourself to be athletic, you can probably understand the want to win at one thing or another. And, as annoying as oversharing on social media has become, sometimes seeing someone else check in at the gym is followed by a faint desire to go yourself. Or maybe you find yourself wanting to hit the pavement when someone boasts about their new running record.

[Read more…]

Why is Zazzle Called Zazzle?

by 1 Comment

College is a time for creativity. During these formidable years, students are immersed in a culture of learning and evolving. They are surrounded by people who are of the same mindset, all observing problems and using critical thinking to come up with solutions. In this environment, ideas are inevitable. And while not all of them are great ideas, some of them are good enough to change the game. Just ask Jeff Beaver. [Read more…]

Why is Nest Called Nest?

by Leave a Comment

Many of the things in our homes have been there so long we don’t even think about them anymore. With all the modern conveniences that we’ve grown accustomed to, these ones seem to get neglected. The last time the light switch was updated, all it got was flatter.

[Read more…]

Why is Kik Called Kik?

by Leave a Comment

There’s an interesting dichotomy in the world of startups that isn’t often talked about. New companies are essentially founded for one of two reasons. The first is that there seems to be a need that’s not yet being met, and someone wants to fill that void. The second is that the void is already being filled, but someone thinks they can do it better, or, differently.

[Read more…]