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Why is TED Called TED?

September 14, 2016 by Annelise Schoups Leave a Comment

For generations, modern education and employment practices have trained us to become specialists; to learn a skill or trade and become experts in that area alone. No longer are renaissance men and jacks-of-all-trades rewarded for their wide breadth of abilities. Instead, we’re often encouraged to meet specific requirements to fit into even more specific silos. Many would argue, though, that the best ideas are born in opposition of this model.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Harry Marks, Richard Saul Wurman, TED

Why is GoPro Called GoPro?

August 31, 2016 by Annelise Schoups Leave a Comment

As kids, most of us are taught to follow our dreams. That if we do, we can do whatever we want in life. Though, this usually means something different to everyone. For some, it’s being a firefighter or a doctor. For others, it’s becoming a professional athlete or an actor. Regardless of the dream, those that witness success also witness failure along the journey.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: GoPro, Neil Dana, Nick Woodman

Why is Apple Called Apple?

August 24, 2016 by Annelise Schoups 1 Comment

The process of growing ideas into profitable startups is not unlike that of agriculture. It starts with a seed, a small ovule with the power to become something bigger, something that will yield the fruit of your labor and produce yet more seeds as long as you plant it, fertilize it and water it. With business, the seed is an idea, the soil may be an incubator, the fertilizer seed(!) money, and the water good marketing. It’s no wonder then that the comparisons run rampant.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: apple, Apple Computer, Mac, Ronald Wayne, steve jobs, Steve Wozniak

Why is Napster called Napster?

August 10, 2016 by Annelise Schoups Leave a Comment

In the early 90s, and to some extent even now, the internet was a lot like outer space. Its reach was vast, uncharted and widely unknown. The parts that we could grasp were mesmerizing, but they were still only a small fraction of what was to come. Meanwhile, though music formats had changed, the foundation of the industry itself remained largely the same. It was run mostly by the same record labels that saw the rise and fall of cassette tapes, compact discs and mini discs.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Napster, Rhapsody, Sean Parker, Shawn Fanning

Why is Pokemon Called Pokemon?

July 20, 2016 by Annelise Schoups Leave a Comment

How do you get Pikachu on a bus? You poke ‘em on.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: game freak, pokemon, pokemon go, satoshi tajiri

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