How Tech Brands Got Their Names
Growing up, I thought Tillamook was the only cheese brand. As an adult, I know that Tillamook is cheese, but I still remember how shocked I was when I realized that Tillamook is not just cheese.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
One of my greatest childhood memories was Friday nights with my family. My mom would throw nutrition out the window and we would play games or watch movies while noshing on pigs-in-a-blanket, M&Ms and Skittles. To this day, the smell of fresh bread and Skittles takes me back.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
When you think of old things, what comes to mind? Cars, oil paintings, that pair of comfy jeans calling your name, or that smoky bourbon sitting in your pantry? Now, how about old brands? Brands like Speedo, Nikon, UPS, Boeing, Target, J.M. Smucker Company, Coca-Cola, and General Electric are all brands that have achieved centenarian status (over 100 years old) – and so has Nabisco.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
Kombucha. Have you heard of it? This living, fizzy, probiotic tea beverage made from combining sweet tea with SCOBY (Symbiotic Colony of Bacteria and Yeast, for those in the know), is taking on the beverage industry like never before. Kombucha sales in the US grew by over 41% during 2016 with expected gains of 25% each year through 2024. While that is an interesting fact, what is more surprising is that most commercial kombucha is available through women-owned companies, like Humm Kombucha of Bend, Oregon.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
Well, whether you say toe-may-toe or toe-mah-toe, let’s all just admit that Heinz Ketchup is the perfect sauce for French fries, tater tots, hamburgers, hot dogs, and so much more. At least one person in my family believes Heinz Ketchup should be one of the five major food groups.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”