Coke or Pepsi? A question that has dominated pop culture since the two rival soft drink companies began producing targeted advertisements in the 1970s. Although they’ve been competing since the dawn of the twentieth century, in 1975, Pepsi developed the ‘Pepsi Challenge,’ in which ordinary consumers would ask which drink they preferred in blind taste tests. But before the ‘Cola War’ began and the classic Michael Jackson commercial aired on TV sets across the U.S., Pepsi had humble beginnings.

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Lauren Dunn

Lauren Dunn is a contributor for Rewind and Capture. With a passion for food and wine she received a degree in agricultural journalism and has put this to use as a cellar apprentice from Italy to Sonoma. When she’s not in the vineyard she’s training for open water swims or catching a flick at the cinema.