Rewind & Capture

How Tech Brands Got Their Names

Why is Nintendo Called Nintendo?

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Few things in the world are built to stand the test of time. Everything is subject not only to the elements but also, and perhaps worse, pop culture trends. This is especially true when it comes to consumer products and technology. For a single company to have survived, and almost consistently thrived, for more than 125 years is beyond remarkable. It is practically unimaginable.

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Why is MailChimp Called MailChimp?

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For well over 2,000 years, humans have used mail to communicate with one another. The first known example was found in Egypt and dates back to 255 BC. Mail made many strides over the centuries, from personal mailboxes to prepaid postage to international delivery systems. In the 90’s, email came along and disrupted how we communicated. It wasn’t long before we could email each other pictures, audio files and videos. By the early 2000’s, companies were using email to stay connected with their audiences – mainly in the form of newsletters. However, the process of creating and distributing mass emails was tedious. This problem gave birth to MailChimp, an email platform that is now used by more than 10 million people across the globe.

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Why is Lyft called Lyft?

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Carpooling is not a new concept, nor is it only reserved for single lanes partitioned by solid lines along bustling North American highways. On the contrary, the idea of carpooling – or ridesharing – is even more common in places where vehicles are fewer and farther between.

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Why is Slack Called Slack?

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The inspiration behind Instagram was not beautiful images and filters, the inspiration behind Twitter was not hashtags (#) and 140 character updates and the inspiration behind Flickr was not hosting and photo-sharing. Like these powerhouse brands that evolved over the years, Slack was no different. Believe it or not, the idea behind Slack was derived from the struggle of team communication when developing a gaming company called Glitch.

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Why is Vevo Called Vevo?

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They say video killed the radio star. Then YouTube killed Music Video Television. Then, well, you get the idea. Regardless of who killed what, the truth is that music, like any technology, is ever-evolving. This goes beyond genres to include formats as well. Those born in the 80s, for example, have seen audio cassette tapes, compact discs, mini discs and MP3s come (and in most cases go) all within their lifetimes.

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