Rewind & Capture

How Tech Brands Got Their Names

Why is Yammer Called Yammer?

by Leave a Comment

It almost goes without saying that there’s no shortage in the number of ways we communicate with one another. In our personal lives, we text, Snap, WhatsApp, and Pin one another. But it doesn’t stop there. We also have an entirely separate set of options for how we communicate with our coworkers and colleagues. There’s email, Slack, Basecamp, Zoom, Skype, and Yammer. Plus a slew of other options.

[Read more…]

Why is Asana Called Asana?

by 1 Comment

In most cases, we’ve come to accept that if we want to be good at anything, we must practice it. It’s true of art, like painting or playing music, and sports, like surfing or basketball, as well as skills, like coding or writing.

[Read more…]

Why is Microsoft Called Microsoft?

by 1 Comment

There are some things that have been around so long now it’s almost hard to imagine that there was even a time when they didn’t exist. Like television, telephones or Microsoft. It’s not often that we wonder what Microsoft means or what it stands for because it just is. There is air and sun and grass and Microsoft.

[Read more…]

Why is Dunder Mifflin Called Dunder Mifflin?

by 2 Comments

99% of the time we write on how tech brands got their names, but once in a blue moon, we like to be a little adventurous and explore a new space. After binge watching The Office on Netflix the other evening (don’t judge, I know you’re guilty of it too), I thought it would be entertaining to learn what inspired the name, Dunder Mifflin. In all honestly, I had a pretty good guess, but I thought it was a good excuse to watch the top 10 Dwight Schrute moments on Youtube. Like some of the greatest: Anchorman, Wedding Crashers and Bridesmaids, the one-liners never get old! [Read more…]

Why is Warby Parker Called Warby Parker?

by 1 Comment

Novelist Jack Kerouac once said, “Great things are not accomplished by those who yield to trends and fads and popular opinion.” For entrepreneurs especially, this holds steadily true. Like most entrepreneurs or inventors, Kerouac himself was a rebel, known for pioneering the beat generation and altering literature forever. In fact, it is his rebellious spirit that helped turn Warby Parker into the successful ecommerce company it is today.

[Read more…]