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Why is TED Called TED?

September 14, 2016 by Annelise Schoups Leave a Comment

For generations, modern education and employment practices have trained us to become specialists; to learn a skill or trade and become experts in that area alone. No longer are renaissance men and jacks-of-all-trades rewarded for their wide breadth of abilities. Instead, we’re often encouraged to meet specific requirements to fit into even more specific silos. Many would argue, though, that the best ideas are born in opposition of this model.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Harry Marks, Richard Saul Wurman, TED

Why is GoPro Called GoPro?

August 31, 2016 by Annelise Schoups Leave a Comment

As kids, most of us are taught to follow our dreams. That if we do, we can do whatever we want in life. Though, this usually means something different to everyone. For some, it’s being a firefighter or a doctor. For others, it’s becoming a professional athlete or an actor. Regardless of the dream, those that witness success also witness failure along the journey.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: GoPro, Neil Dana, Nick Woodman

Why is Jelly Called Jelly?

August 25, 2016 by Adam Lang Leave a Comment

From the end user’s experience, using a search engine like Google is amazingly intuitive. So much so, at least one person was even caught saying ‘please’ and ‘thank you’ every time she entered a query. Type in a question, phrase, or a combo of keywords and based on a complex, secretive algorithm, Google will display relevant results before you can blink. That’s their mission: speed and relevancy. It’s how they’ve been able to exceed 3.5 billion queries per day. Usage aside, what happens if you stumble upon something that you are unfamiliar with and can’t really describe the characteristics of it? All of a sudden, searching becomes rather complicated. Wouldn’t it be easier to snap a photo of that something and request an answer?

Without further ado, I introduce you to Jelly, the time-delayed Google with a human being on the other end.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Biz Stone, Mobile app, Q&A

Why is Apple Called Apple?

August 24, 2016 by Annelise Schoups 1 Comment

The process of growing ideas into profitable startups is not unlike that of agriculture. It starts with a seed, a small ovule with the power to become something bigger, something that will yield the fruit of your labor and produce yet more seeds as long as you plant it, fertilize it and water it. With business, the seed is an idea, the soil may be an incubator, the fertilizer seed(!) money, and the water good marketing. It’s no wonder then that the comparisons run rampant.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: apple, Apple Computer, Mac, Ronald Wayne, steve jobs, Steve Wozniak

Why is Napster called Napster?

August 10, 2016 by Annelise Schoups Leave a Comment

In the early 90s, and to some extent even now, the internet was a lot like outer space. Its reach was vast, uncharted and widely unknown. The parts that we could grasp were mesmerizing, but they were still only a small fraction of what was to come. Meanwhile, though music formats had changed, the foundation of the industry itself remained largely the same. It was run mostly by the same record labels that saw the rise and fall of cassette tapes, compact discs and mini discs.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Napster, Rhapsody, Sean Parker, Shawn Fanning

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