How Tech Brands Got Their Names
Ferdinand Anton Ernst “Ferry” Porsche founded Porsche Konstruktionen in Austria in 1947. It was under Ferry’s leadership that Porsche automobiles were created. However, the Porsche name in automotive history dates back to 1898.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Maserati’s story begins with five brothers who were in love with the automobile industry. Carlo was the oldest, then Bindo, Alfieri, Ettore, and Ernesto, the baby. There were actually two more Maserati boys, Alfieri I, who died as an infant, and Mario, who became an artist and cared very little about the automotive world, though he did design Maserati’s famous trident logo, taking his inspiration from the Fountain of Neptune statue in their home city of Bologna, Italy.
Travis McDonald is a professional freelance writer who creates content for a wide variety of clients. He received his bachelor’s in English from The University of Texas at Austin and his MFA in creative writing from Virginia Tech.
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BMW is a German multinational company known for selling luxury vehicles and motorcycles. As BMW itself put it, the BMW is “The Ultimate Driving Machine.” Whether or not that’s entirely true, many consumers seem to agree today – BMW’s 3 Series was the #2 best-selling luxury car in America in 2017. Their long history of innovation, along with a great reputation for performance, safety, and quality, have caused it to be one of the most successful and recognizable international brands.
Emma Roberts is a freelance writer and editor who is passionate about learning, traveling, and language. She received her bachelor’s degree in Sociology at Brigham Young University.
Ferrari is famous for incredible speeds, sophisticated luxury, dignified ostentatiousness, and for being the creators of the most expensive car ever sold. The company started from very humble beginnings and went on to be one of the most recognized brands in the world. In fact, in 2017, Brand Finance named Ferrari the “world’s most powerful brand.” They held this title for the rest of the year until everyone’s favorite building block, Lego, usurped their spot in 2018.
Travis McDonald is a professional freelance writer who creates content for a wide variety of clients. He received his bachelor’s in English from The University of Texas at Austin and his MFA in creative writing from Virginia Tech.
https://www.tmcdonaldwrites.com/
Mitsubishi Motors Corporation is a Japanese multinational automobile manufacturing company. It’s the 16th largest automotive manufacturer in the world. Mitsubishi has a long history of innovation and their cars are known for being very affordable and eco-friendly, though in recent years both sales and quality have declined. Consumer Reports went so far as to rank Mitsubishi as the fifth worst car brand of 2017. Still, the brand itself remains recognizable and relevant, and Mitsubishi has made great contributions to the automobile industry as a whole.
Emma Roberts is a freelance writer and editor who is passionate about learning, traveling, and language. She received her bachelor’s degree in Sociology at Brigham Young University.