How Tech Brands Got Their Names
When you hear the phrase “luxury car” what’s the first brand that comes to mind? Is it a Chaparel? A Calibre? A Verone? A Vectre? An Alexis? Probably not because these aren’t actual luxury car brands, but they almost were.
Travis McDonald is a professional freelance writer who creates content for a wide variety of clients. He received his bachelor’s in English from The University of Texas at Austin and his MFA in creative writing from Virginia Tech.
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Jaguar probably doesn’t sound like a revolutionary automotive brand name to our modern ears, but in the 1930s, when the company’s name was established, it was as bold as their stylishly designed sports cars and sedans.
Travis McDonald is a professional freelance writer who creates content for a wide variety of clients. He received his bachelor’s in English from The University of Texas at Austin and his MFA in creative writing from Virginia Tech.
https://www.tmcdonaldwrites.com/
The first name of the founder of the iconic Japanese car company Honda is Soichiro.
Spoiler alert: his last name is Honda. But don’t be too disappointed, there’s still much more to the story than that.
Emma Roberts is a freelance writer and editor who is passionate about learning, traveling, and language. She received her bachelor’s degree in Sociology at Brigham Young University.
Volvo as the car brand we know today has a reputation for being one of the safest, most innovative brands on the road. For Volvo, safety is such a priority that they’ve actually launched the Vision 2020 initiative. Said President and CEO of Volvo Cars Håkan Samuelsson, “Our vision is that by 2020 no one should be killed or seriously injured in a new Volvo car.” Pretty ambitious for a company that sold over half a million cars last year.
Emma Roberts is a freelance writer and editor who is passionate about learning, traveling, and language. She received her bachelor’s degree in Sociology at Brigham Young University.
Audi was founded in 1909 by automotive pioneer August Horch, in Zwickau, Germany. Born in 1868, Horch trained as a blacksmith then studied engineering. By 1896, he managed an engine workshop for Karl Benz in Mannheim. To put this in perspective, Karl Benz patented the first car only 11 years prior. In 1899, Benz & Co was the largest automobile company in the world.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.