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Why is Vevo Called Vevo?

December 29, 2015 by Annelise Schoups Leave a Comment

They say video killed the radio star. Then YouTube killed Music Video Television. Then, well, you get the idea. Regardless of who killed what, the truth is that music, like any technology, is ever-evolving. This goes beyond genres to include formats as well. Those born in the 80s, for example, have seen audio cassette tapes, compact discs, mini discs and MP3s come (and in most cases go) all within their lifetimes.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Erik Huggers, Sony, UMG, Vevo, youtube

Why Is YouTube Called YouTube?

May 15, 2015 by Lauren Cosgrove 5 Comments

YouTube (owned by Google) has come a long way since the idea for the popular video-sharing site was first sparked at a San Francisco dinner party in 2005. The concept was comically inspired by the viral Super Bowl “Janet Jackson wardrobe malfunction” when the three founders, Chad Hurley, Steve Chen, and Jawed Karim (all early employees of PayPal at the time) discussed the difficulty of finding, watching, and sharing video clips of the mishap online. “Video, we felt, really wasn’t being addressed on the Internet” said Hurley in an early interview, “People were collecting video clips on their cell phones…but there was no easy way to share.”

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Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: chad hurley, jawed karim, silicon valley, steve chen, technology, viral video, youtube

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