Rewind & Capture

How Tech Brands Got Their Names

  • Step By Step Naming Guide
  • How Brands Got Their Names
    • How Food Brands Got Their Names
    • How Tech Brands Got Their Names
    • How Car Brands Got Their Names
    • How Fast Food Brands Got Their Names
  • Test A Startup Name
  • Naming Partners
  • Name Ideas By Industry
  • Guest Posts
  • Our Story
  • Contact

Why Is Squarespace Called Squarespace?

August 17, 2015 by Lauren Cosgrove 1 Comment

When Squarespace founder Anthony Casalena first engineered his design platform with a $30,000 investment from his father in 2003, all he had was a small dorm room “office” at the University of Maryland, a computer and some serious willpower. Squarespace was one of the first of its kind: a one-stop design solution that made it simple to create a beautiful site with ease. However, from the moment Squarespace first came onto the scene, people have been comparing it to its main competitor: WordPress. Make a quick Google search about the benefits of Squarespace and you will instantly find a number of results like “Squarespace vs. WordPress” or “Why I Cheated on WordPress with Squarespace,” etc. etc. As the younger competitor, it’s easy to see Squarespace as the amateur newbie. But is it? [Read more…]

Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: Anthony Casalena, Squarespace, web design, Website builder

Why is Etsy Called Etsy?

July 2, 2015 by Lauren Cosgrove 5 Comments

Etsy was founded by Robert Kalin, Chris Maguire and Haim Schoppik in the loft of a Brooklyn, NY apartment, where they designed, coded and then launched the site in June of 2005. Today, the company employs 717 employees, hosts around 1.4 million active sellers and pulled in more than $1.93 billion in gross merchandise sales last year.

[Read more…]

Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: chris maguire, etsy, haim schoppik, new york, online marketplace, robert kalin

Why Is Tumblr Called Tumblr?

June 29, 2015 by Lauren Cosgrove 4 Comments

“I wanted an identity to be proud of,” said High-School dropout, David Karp, founder of the internet sensation, Tumblr, when asked why he chose to pursue his idea in Tokyo at the young age of 17. “I was so silly – I tried to be very formal and put on a deep voice to clients over the phone so I didn’t have to meet them and give away how young I was.” Now 28-something and the successful frontman of one of the world’s most impressive internet startups, it’s hard to believe Karp had such a bashful start.

[Read more…]

Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: David Karp, microblogging, social networking, tumblr

Why Is Pinterest Called Pinterest?

June 6, 2015 by Lauren Cosgrove 2 Comments

Ahhh, Pinterest – the online pinboard and every woman’s favorite addiction. Since this social networking site caught fire, Pinterest has been fondly nicknamed everything from digital crack to pure virtual estrogen.

[Read more…]

Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: pinit, PInterest, social media, social networks, Tech

Why Is YouTube Called YouTube?

May 15, 2015 by Lauren Cosgrove 5 Comments

YouTube (owned by Google) has come a long way since the idea for the popular video-sharing site was first sparked at a San Francisco dinner party in 2005. The concept was comically inspired by the viral Super Bowl “Janet Jackson wardrobe malfunction” when the three founders, Chad Hurley, Steve Chen, and Jawed Karim (all early employees of PayPal at the time) discussed the difficulty of finding, watching, and sharing video clips of the mishap online. “Video, we felt, really wasn’t being addressed on the Internet” said Hurley in an early interview, “People were collecting video clips on their cell phones…but there was no easy way to share.”

[Read more…]

Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: chad hurley, jawed karim, silicon valley, steve chen, technology, viral video, youtube

Crowdsource a name with Atom

Join Our Naming Community

Rewind & Capture

  • © Copyright 2025
  • Rewind & Capture
  • All Right Reserved

About

  • Our Story

Naming Resources

  • Step By Step Naming Guide
  • Test A Startup Name
  • How Tech Brands Got Their Names
  • How Food Brands Got Their Names
  • Naming Partners
  • Guest Posts

Contact

  • Email Us
  • Follow us on Twitter