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Archives for February 2016

Why is LinkedIn Called LinkedIn?

February 26, 2016 by Annelise Schoups Leave a Comment

Late last year, CNN Money reported that the national unemployment rate fell to 5.1%, nearly half of the 10% peak during the Great Recession. No matter what the unemployment rate is, job hunting is always a pain point for seekers and seek-ees. There is an age-old expression that what you know is far less important than who you know when applying for work. Though it may not be much easier than it was in the good ol’ days, we now find ourselves with more readily accessible opportunities through ever-growing social networks on and offline.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: LinkedIn, Reid Hoffman, social networking, Socialnet

Why is Groupon Called Groupon?

February 21, 2016 by Annelise Schoups 1 Comment

There is a Mitch Hedberg joke about connections that most accurately portray how important they can be to the success of any given person. He says, “I wanna have my face on the cover of a Rice Krispies box. ‘Snap, Crackle, Mitch and Pop.’ In Hollywood, it’s all who you know, and I know Crackle!” Perhaps if Groupon founder Andrew Mason had been a comic, he’d have made a similar joke.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Andrew Mason, Brad Keywell, daly deals, Eric Lefkosky, Groupon

Why is DuckDuckGo Called DuckDuckGo?

February 10, 2016 by Adam Lang 4 Comments

From the outside, this company looks almost identical to Google, a minimalist design with a big search box. But when you look carefully under their hood, you’ll notice some differences. At first, you may notice favicons in search results, fewer ads, infinite scrolling and a slick !bangs feature, but it’s not until you dig a little deeper that you realize a key substance in their foundation.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: DuckDuckGo, Gabriel Weinberg, Search Engine, SERP

Why is Bitly Called Bitly?

February 2, 2016 by Annelise Schoups 1 Comment

Remember what life was like before Twitter? Before you could live-stream events via attendees who wrote near-instantaneous play-by-plays in 140 characters or less? Or before digital flash mobs burned quasi-questionable citizens at the proverbial stake for making a half-baked joke? Me neither. Slash who would want to?

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Betaworks, Bitly, link management, Peter Stern, social media, Todd Levy, URL shortener

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