How Tech Brands Got Their Names
I have become a firm believer that you must read the book before you watch the movie. However, this is a pretty new rule I am holding myself to.
Lauren Dunn is a contributor for Rewind and Capture. With a passion for food and wine she received a degree in agricultural journalism and has put this to use as a cellar apprentice from Italy to Sonoma. When she’s not in the vineyard she’s training for open water swims or catching a flick at the cinema.
From humble beginnings to a cult following, Cheetos graduated from Charles Doolin’s kitchen to become a front runner in the category of addictive, messy snack. In case you do not know what Cheetos are, they are a cornmeal-based snack that vary in size and shape, are fried like a donut or steam puffed, and then coated in cheese powder. Cheetos come either puffy or crunchy, and they came in a host of flavors, such as Cheese, Flamin’ Hot, Sweetos (cinnamon sugar puffs), Pepsi in Japan, Ketchup in Poland, Strawberry in Russia, and oddly enough, Japanese steak flavor in China.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
In theory, a biscuit is a simple thing. But the word has a slightly different meaning on either side of the Atlantic. In the U.S., you might think of a fluffy, flaky lump of dough smothered in gravy. Meanwhile, in the U.K., a biscuit usually refers to a cookie or cracker.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
Sometimes it seems like the more we evolve, the less we understand about our dietary needs. While most of us were raised on the USDA Food Pyramid, in 2011 it turned into a plate. The market is constantly flooded with new trends and superfoods packed with more nutrition and health benefits than the last. There’s quinoa, kale, matcha, acai, and much, much more.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
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Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.