How can you tell when something is important to a brand? When it’s communicated in the brand’s name. Companies like Best Buy, Standard Oil, and Costco have made it a point to communicate their brand’s value, mission, and goal in their name. Costco is widely known for its ability to make a ton of profit,…
CVS is a household name, with many people instantly associating the brand with the hugely successful chain of pharmacies. What some people may not realize is that the brand actually began as a chain of convenience stores before evolving into the major healthcare player it is today. The brand has had an interesting history, including…
FlipKart is an Indian e-commerce company that is one of the country’s most successful startups to date. Based out of Bangalore, the company was initially an online bookstore before evolving into a complete e-commerce platform. Today, it offers an online marketplace for a range of products from groceries and consumer electronics to fashion and other…
Best Buy is a successful, multinational retailer, but have you ever wondered how the company got its name? A name is an essential part of any brand, having the power to make or break the company. In the case of Best Buy, the name contributed to the company’s ability to grow and flourish into the…
Without a doubt, one of the major benefits of technology is its ability to make our life much easier. We’ve gone from horses pulling carts, to cars and airplanes. But besides transportation and communication, nothing personifies convenience like credit cards. Just a century ago, if you liked something at a store and wanted to get…
Although you may not be aware, Walgreens has made it their purpose to champion the health and well-being of every community in America, and yes, they’re doing a spectacular job. Now, if there’s anything America’s sweet Golden Age of Capitalism brought to the world, then it’s great companies, one of which is a drugstore that…
Have you ever seen your favorite sitcom star wearing a dress that’s seriously irresistible? Maybe a hero from your favorite film has an iconic “look” that you can’t put together by visiting ordinary clothing stores. Wish you could just order an outfit as you see it on the screen? This is what Asos offers to…
People have always adored this brand. Their apparel might be based on sportswear, traditionally, but they have risen to become a trendy brand. Adidas clothing, shoes and accessories are proudly worn by fashion-conscious individuals from every walk of life, particularly the youthful and active members of society. Adidas is a sports apparel brand with a…
Rakuten is a tech e-commerce platform that specializes in B2M E-Commerce. They were based in Tokyo only, at first, but quickly rose to success and expanded from there. They are now in partnership with some of the biggest e-commerce giants of the world, creating a partnership with their traders that seeks to uplift, empower, and…
Based in Los Angeles, Everytable is a true one-of-a-kind fast-food retailer. They’re not the traditional take-away food provider that comes to mind when you hear the phrase “fast food”. Their business practices and structures are based on equitability rather than equality, meaning they charge for their food in lower-income neighborhoods and more in higher-income neighborhoods. …