Founded by Chip and Joanna Gaines, the Magnolia Market is only one of the couple’s many businesses, that all contain an emblem of a magnolia tree in their brand. “We love magnolia trees,” Chip explained. “It really embodies our company. It’s basically become our mascot… Every project we do, we love to plant a magnolia…
Home Depot got its start in 1978. It broke into the marketplace as a no-fuss one-stop-shop for everything related to home improvement, decorating, and DIY. Far from the pretentious perfection that many other brands were portraying back in the day, Home Depot decided to brand themselves as approachable, laid-back, and the warehouse where DIY solutions…
In the age where business name ideas – whether it be for schools, brands, art, or music bands – don’t have to make sense or reveal anything of the namesake, the meaning of names can get confusing. Speaking of strange business name ideas, think of Amazon and Apple, neither of them reveals anything of the…
Why do famous brands choose the business names they do? Is there a recipe for choosing the perfect company name when you’re starting out? As it turns out, there really is. However, that recipe isn’t the same for every industry niche, every brand, and every time period. That’s because names go through trends, just like…
The importance of naming your e-commerce brand correctly has been established as a crucial stepping stone in establishing your organization’s identity. Harry’s, much like many other examples of authentic branding, seems to have been a trailblazer in their industry. Not only is the name “Harry” a common male name, but it’s also not particularly glamorous….
Wayfair has experienced significant success since 2011, however it wasn’t always smooth sailing. In fact, it was a major name change that turned things around for the home and furniture company, demonstrating the critical role a business name plays in branding. Let’s take a look at their story. About Wayfair Wayfair wasn’t always called Wayfair….
Like many great ideas, the origins of POSaBIT begin with two pals huddled around a winter campfire, sharing a drink and discussing business opportunities. Ryan Hamlin and Jon Baugher, native Washingtonians, had known each other for a number of years—their children had grown up together—and the duo were looking to dive into a new business…
GOLFimals is a brand-new app developed by Kevin Fung that aims to inject even more competition and excitement out on the links. The app is a golf wagering game that uses animals, both digital and magnetic, to either reward or penalize golfers based on how well they’re swinging out on the golf course. GOLFimals: The…
Menchie’s is the top frozen yogurt franchise brand in the world. In just over 10 years, it’s grown from one humble location in Los Angeles to over 540 locations worldwide. Its self-serve model, wide range of flavors, and emphasis on a great customer service has helped Menchie’s grow rapidly and consistently. Menchie’s image is bright…
Jollibee is a Filipino multinational chain of fast food restaurants. If you’re from the U.S., there’s a decent chance you’ve never been to a Jollibee – it only has 35 U.S. locations, most of which are in California. However, if you’ve ever been to the Philippines, you’ve definitely heard of it. Jollibee is the largest fast…