Rewind & Capture

How Tech Brands Got Their Names

Why is it Called Skype?

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Skype (owned by Microsoft) is a freemium communication service that was created by Janus Friis and Niklas Zennström in 2003. The company was initially headquartered in Luxembourg, but was later purchased by eBay in 2005 for $2.5 billion. A few years later in 2011, Microsoft purchased Skype Technologies from Ebay for $8.5 Billion in cash (their largest acquisition to date).

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Why is it Called Instagram?

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Instagram (owned by Facebook), was founded by Kevin Systrom and Mike Krieger in October 2010. The company operates independently of Facebook and is headquartered in San Francisco, California. Instagram is an online social networking company that lets you share photos and videos with your followers. Keep reading to learn why it’s called Instagram.

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Why is it Called Hipmunk?

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They literately had no idea what they were doing…

Hipmunk (not chipmunk) is a privately held company that was co-founded by Adam Goldstein and Reddit co-founder Steve Huffman in 2010. Three days prior to launch, Alexis Ohanian, the other co-founder of Reddit, joined the team. Hipmunk is a travel company that aggregates travel sites to make it easy for consumers to compare and book flights.

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24 Tech Mascots with Eyes, Spikes or Wings

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Brand mascots can be an effective marketing tool if they are built into the story of your brand. Slapping a whale, bunny or robot onto your brand won’t increase your marketshare or awareness overnight. Mascots naturally create brand triggers in the marketplace. For example, every time I see a white duck, I think Aflac (often I catch myself saying A…FLAC).

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Why is it Called Uber?

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Uber delivers people, ice cream and CATS!

Uber’s Mission: Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 70 cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer.

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