Rewind & Capture

How Tech Brands Got Their Names

Why is Trello Called Trello?

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There’s no denying that the face of the workforce is shifting. Last year, a Gallup poll reported that the percentage of workers telecommuting in the U.S. rose to 37%, up from 9% in 1995. While the 28% increase in 20 years is a staggering number, it’s also a trend that hardly shows signs of slowing. Not only does this change the landscape for the traditionalists and the 9-5ers, it also means nearly everyone is in need of new methods to maintain productivity through the madness. [Read more…]

Why is Yammer Called Yammer?

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It almost goes without saying that there’s no shortage in the number of ways we communicate with one another. In our personal lives, we text, Snap, WhatsApp, and Pin one another. But it doesn’t stop there. We also have an entirely separate set of options for how we communicate with our coworkers and colleagues. There’s email, Slack, Basecamp, Zoom, Skype, and Yammer. Plus a slew of other options.

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Why is Asana Called Asana?

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In most cases, we’ve come to accept that if we want to be good at anything, we must practice it. It’s true of art, like painting or playing music, and sports, like surfing or basketball, as well as skills, like coding or writing.

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Why is Microsoft Called Microsoft?

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There are some things that have been around so long now it’s almost hard to imagine that there was even a time when they didn’t exist. Like television, telephones or Microsoft. It’s not often that we wonder what Microsoft means or what it stands for because it just is. There is air and sun and grass and Microsoft.

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Why is Warby Parker Called Warby Parker?

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Novelist Jack Kerouac once said, “Great things are not accomplished by those who yield to trends and fads and popular opinion.” For entrepreneurs especially, this holds steadily true. Like most entrepreneurs or inventors, Kerouac himself was a rebel, known for pioneering the beat generation and altering literature forever. In fact, it is his rebellious spirit that helped turn Warby Parker into the successful ecommerce company it is today.

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