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Why is Chobani Called Chobani?

March 26, 2018 by Lauren Dunn Leave a Comment

Shepherd. No matter the definition, it’s a word that has always resonated with Hamdi Ulukaya, the founder and CEO of Chobani. He has truly fulfilled an unmet need by shepherding a new wave of Greek yogurt and energizing the food startup scene in the United States. So much so, that 2017 Fast Company named Chobani as one of the 10 most innovative companies in the world, and ranked it number one in both the “Food” and “Social Good” categories.

[Read more…]

Lauren Dunn
Lauren Dunn

Lauren Dunn is a contributor for Rewind and Capture. With a passion for food and wine she received a degree in agricultural journalism and has put this to use as a cellar apprentice from Italy to Sonoma. When she’s not in the vineyard she’s training for open water swims or catching a flick at the cinema.

Filed Under: How Food Brands Got Their Names Tagged With: Greek Yogurt, yogurt

Why is Oreo Called Oreo?

March 26, 2018 by Adam Lang 1 Comment

The creamy, crunchy cookie we all know resulted from a feud between two rival food companies. The Oreo was invented by Chelsea-based National Biscuit Company, also known as Nabisco.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names Tagged With: cookies, oreo

Why is Cadbury Called Cadbury?

March 25, 2018 by Adam Lang 1 Comment

From humble beginnings to one of the world’s most famous chocolate producers. Very few companies have stood the test of time, especially for almost 200 years like Cadbury has, but where did it all start?

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names Tagged With: chocolate

Why is Kelloggs Called Kelloggs?

March 25, 2018 by Adam Lang Leave a Comment

Very few companies have a startup story as interesting as the Kellogg’s brand. In the late 1800’s, a physician named John Harvey Kellogg was working in the Battle Creek Sanitarium as the superintendent with his brother Will Kellogg.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names Tagged With: cereal

Why is Doritos Called Doritos?

March 25, 2018 by Adam Lang 1 Comment

When you’re born at the “happiest place on earth,” you know you are destined for greatness, even if you are a food.

This is exactly where the famous and beloved brand Doritos got its start. Doritos became the number one selling chip for Frito Lays, accounting for over 1/3 its sales, but how did this potato chip get its start?

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names Tagged With: Chips

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