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Why Is Lay’s Called Lay’s?

March 24, 2018 by Chloie Parsons Leave a Comment

Did you know that potato chips were an accident, a dish served as comeuppance? The story goes that a customer complained that their fried potatoes were thick, soggy, and bland. George Crum, the chef at a resort in Saratoga Springs, NY who had prepared the potatoes, thought he could teach this customer a thing or two.

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Chloie Parsons
Chloie Parsons

Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”

Filed Under: How Food Brands Got Their Names Tagged With: Chips

Why is Nutella Called Nutella?

March 23, 2018 by Adam Lang Leave a Comment

Few brands are so magical that they inspire communities to do creative and extraordinary things.

For instance, an engineer developed a custom Nutella lock so his friends, family members and even intruders wouldn’t be able to scoop the last spoonful of deliciousness. For those of you who have tried Nutella before, the custom lock probably doesn’t seem like such a ridiculous idea, in fact, you are probably wondering where to get one!

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names Tagged With: nutella

Why Is Lipton Called Lipton?

March 23, 2018 by Chloie Parsons Leave a Comment

Lipton tea, whether in to-go tubes, chilled bottles at the mini-mart, the dispenser at the burger joint, or in simple tea bags, is indisputably part of our lives.

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Chloie Parsons
Chloie Parsons

Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”

Filed Under: How Food Brands Got Their Names Tagged With: Tea

Why is Nerds Called Nerds?

March 22, 2018 by Annelise Schoups 1 Comment

Ah, advertising. These days we’re inundated with both blatant and subliminal ads for products. There is increasingly more data to help companies reach us as well as more and more platforms by which to share their messages. But the marketing tactic has been around for ages.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Food Brands Got Their Names Tagged With: candy

Why is Ruffles Called Ruffles?

March 22, 2018 by Annelise Schoups Leave a Comment

Potatoes are arguably one of the most versatile vegetables. They come in the form of fries, hash browns, and, mashed. You can use them as a base for a quiche or a topping for a pizza– the possibilities are endless, and we haven’t even mentioned chips yet.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Food Brands Got Their Names Tagged With: Chips

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