Rewind & Capture

How Tech Brands Got Their Names

Why is Prezi Called Prezi?

by 2 Comments

Long before Budapest was the title of British pop sensation George Ezra’s smash hit, it was known for a history all on its own. The capital city of Hungary has been admired far and wide for its luxurious geothermal baths, for the third largest, and perhaps most elaborate, parliament building in Europe and for the iconic chain bridge that links the historic cities of Buda and Pest.

[Read more…]

Why is Buffer Called Buffer?

by 1 Comment

Successful companies are a result of talented people, which is why so many leaders are incredibly generous with their time to mentor other entrepreneurs to-be. Often when listening to serial entrepreneurs, you’ll hear some consistencies like build something useful, get to market before you think you should and start building your subject matter expertise. Easy enough, right? If it was that easy, 90% of startups would succeed instead of fail. Unlike most sane people, entrepreneurs glue their eyes on the 10% and don’t look back. The story is no different behind the inception at Buffer.

[Read more…]

Why is Acorns Called Acorns?

by Leave a Comment

Let’s talk about spare change. You never seem to have it when you need it, and you never know what to do with it when you do. We lose pennies under cushions and car seats, store nickels in jars in the kitchen, hoard quarters for long-overdue laundry days. When we use debit and credit cards to make transactions, though, that spare change quickly becomes much less frustrating. We don’t fret over finding somewhere to put it or remembering where it was for the next transaction because it’s usually right where we left it.

[Read more…]

Why is Trivago Called Trivago?

by 12 Comments

Not long ago, booking a hotel was complicated, time consuming and stressful. It was not exactly easy to compare prices – always leaving you unsure if you got the best bang for your buck. Then came sites like Expedia, Orbitz, Hotels.com and Booking.com, which allow consumers to efficiently compare prices, read reviews, view high res images and even compare amenities. This improvement in the booking experience not only reduced the purchasing fear, but it also makes sure hotels deliver a great experience, consistently. For the first time, consumers could get a strong understating of what they were going to get before they checked in. In 2005, Malte Siewert, Rolf Schrömgens and Peter Vinnemeier saw the success of these websites and launched their own hotel aggregation site called Trivago.

[Read more…]

Why is Upwork Called Upwork?

by Leave a Comment

Over the last few years, the face of the present-day workforce has been changing. It hasn’t just been getting younger, it has also been shifting from a very traditional and longstanding eight-hour day in the office to one with flexible hours and remote locations. The expanse of the internet undoubtedly has had much to do with this changing tide, and the proof is in Upwork.

[Read more…]