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Why is Microsoft Called Microsoft?

October 11, 2016 by Annelise Schoups 1 Comment

There are some things that have been around so long now it’s almost hard to imagine that there was even a time when they didn’t exist. Like television, telephones or Microsoft. It’s not often that we wonder what Microsoft means or what it stands for because it just is. There is air and sun and grass and Microsoft.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Bill Gates, Microsoft, Paul Allen, Steve Ballmer

Why is Dunder Mifflin Called Dunder Mifflin?

October 7, 2016 by Adam Lang 2 Comments

99% of the time we write on how tech brands got their names, but once in a blue moon, we like to be a little adventurous and explore a new space. After binge watching The Office on Netflix the other evening (don’t judge, I know you’re guilty of it too), I thought it would be entertaining to learn what inspired the name, Dunder Mifflin. In all honestly, I had a pretty good guess, but I thought it was a good excuse to watch the top 10 Dwight Schrute moments on Youtube. Like some of the greatest: Anchorman, Wedding Crashers and Bridesmaids, the one-liners never get old! [Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Dunder Mifflin, Michael Scott, Paper Company, Scranton

Why is Warby Parker Called Warby Parker?

September 27, 2016 by Annelise Schoups 1 Comment

Novelist Jack Kerouac once said, “Great things are not accomplished by those who yield to trends and fads and popular opinion.” For entrepreneurs especially, this holds steadily true. Like most entrepreneurs or inventors, Kerouac himself was a rebel, known for pioneering the beat generation and altering literature forever. In fact, it is his rebellious spirit that helped turn Warby Parker into the successful ecommerce company it is today.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Andrew Hunt, David Gilboa, Jeffrey Raider, Neil Blumenthal, Warby Parker

Why is TED Called TED?

September 14, 2016 by Annelise Schoups Leave a Comment

For generations, modern education and employment practices have trained us to become specialists; to learn a skill or trade and become experts in that area alone. No longer are renaissance men and jacks-of-all-trades rewarded for their wide breadth of abilities. Instead, we’re often encouraged to meet specific requirements to fit into even more specific silos. Many would argue, though, that the best ideas are born in opposition of this model.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Harry Marks, Richard Saul Wurman, TED

Why is GoPro Called GoPro?

August 31, 2016 by Annelise Schoups Leave a Comment

As kids, most of us are taught to follow our dreams. That if we do, we can do whatever we want in life. Though, this usually means something different to everyone. For some, it’s being a firefighter or a doctor. For others, it’s becoming a professional athlete or an actor. Regardless of the dream, those that witness success also witness failure along the journey.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: GoPro, Neil Dana, Nick Woodman

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