Rewind & Capture

How Tech Brands Got Their Names

Why is 99designs Called 99designs?

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When I was fourteen years old, I didn’t have too many serious worries on my mind. Shocking, right? I cared about playing sports, dunkin’ Dunkaroos and winning running races at the park. However, not all fourteen year old brains are wired alike. Some, or at least one, had aspirations of building an online business. Since then, he has gone on to build four successful brands, advises a handful of tech startups and was named to Inc.s “30 under 30” list. His name is Matt Mickiewicz.

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Why is Avvo Called Avvo?

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In a list of pros and cons, the permanence of the internet is arguably one of its most loved and loathed traits. It can be nearly impossible to take back anything once published, and social networking sites are often tangled in a web of profiles that go on despite our mortality. The Facebook pages of deceased members, for example, sometimes serve as memorials for those who have passed. Legal service site Avvo faced a similar issue when it launched in 2007.

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Why is Tinder Called Tinder?

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“Once upon a time…” The story always starts before carefully unfolding the fairy tales that have come to serve as benchmarks for romantic relationships. They are often theatrical and extravagant, full of surprises but never uncertainty. Even star-crossed lovers are sure of their sealed fates and serendipity is under no circumstances simply coincidental.

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Why is Bumble Called Bumble?

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As you probably know, this year is a leap year. Meaning that February had 29 days instead of its standard and short-lived 28. In Irish tradition, that one extra day is an important one for feminism, because it is the one day every four years when a woman is encouraged to propose to her boyfriend, instead of waiting for him to make the move.

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Why is Weebly Called Weebly?

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Anyone on the startup scene has at least heard of Y Combinator, probably the most-known incubator for entrepreneurial ideas. Twice per year, the fund provides seed money to a batch of companies who have been selected for interviews following their application. Meeting the application deadline is really only the first step in the lengthy incubation process, but it is a crucial one. It’s also one that Weebly founder David Rusenko nearly missed when he applied just 30 minutes shy of the cutoff in 2006.

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