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Why is Acorns Called Acorns?

December 8, 2015 by Annelise Schoups Leave a Comment

Let’s talk about spare change. You never seem to have it when you need it, and you never know what to do with it when you do. We lose pennies under cushions and car seats, store nickels in jars in the kitchen, hoard quarters for long-overdue laundry days. When we use debit and credit cards to make transactions, though, that spare change quickly becomes much less frustrating. We don’t fret over finding somewhere to put it or remembering where it was for the next transaction because it’s usually right where we left it.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Acorns, Acorns App, Jeff Cruttenden, Walter Cruttenden

Why is Trivago Called Trivago?

December 4, 2015 by Adam Lang 12 Comments

Not long ago, booking a hotel was complicated, time consuming and stressful. It was not exactly easy to compare prices – always leaving you unsure if you got the best bang for your buck. Then came sites like Expedia, Orbitz, Hotels.com and Booking.com, which allow consumers to efficiently compare prices, read reviews, view high res images and even compare amenities. This improvement in the booking experience not only reduced the purchasing fear, but it also makes sure hotels deliver a great experience, consistently. For the first time, consumers could get a strong understating of what they were going to get before they checked in. In 2005, Malte Siewert, Rolf Schrömgens and Peter Vinnemeier saw the success of these websites and launched their own hotel aggregation site called Trivago.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: hotel search, hotel search engine, Hotels

Why is Upwork Called Upwork?

November 27, 2015 by Annelise Schoups Leave a Comment

Over the last few years, the face of the present-day workforce has been changing. It hasn’t just been getting younger, it has also been shifting from a very traditional and longstanding eight-hour day in the office to one with flexible hours and remote locations. The expanse of the internet undoubtedly has had much to do with this changing tide, and the proof is in Upwork.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Elance, Freelancers, oDesk, Stephane Kasriel

Why is WordPress Called WordPress?

November 22, 2015 by Annelise Schoups 3 Comments

Try to imagine all of the websites you know exist and then try to imagine how many more there could be that you don’t know about. Now, take a guess at how many websites might be out there altogether. If your estimate was nearing 1 billion, you WIN. The November 2015 Web Survey by Netcraft yielded a response of 902,997,800 websites in operation.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Blogging, Content, Content Management System, Matt Mullenweg, Mike Little, WordPress

Why is Moz Called Moz?

November 10, 2015 by Adam Lang 3 Comments

Here’s an inspirational tale of a curious man who grew his company, even in the face of a $500,000 debt, no college degree and at one point in time, just rudimentary knowledge of why one little blue link ranked above others.

Moz, previously SEOmoz, was founded in Seattle, WA by Rand Fishkin and Gillian Muessig (Rand’s mom) in 2004; however the startup journey commenced years before then. In 1981, Rand and his parents moved from New York to Seattle after his father accepted a position with Boeing. Shortly after arriving in Seattle, Gillian started a business called Outlines West, which provided a variety of marketing services to small businesses.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Inbound Marketing, Marketing Software, Rand Fishkin, Search Engine Optimization, SEO

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