Avvo Archives | Rewind & Capture

Tips for Trademarking your Brand Name

December 6, 2016 by Gary Alt 1 Comment

You ’ve got inspiration, investors, and a prototype—you’re well on your way to taking the world by storm with your new product. Now you need just one more thing: a trademark for your groundbreaking creation. Something that’s memorable, evocative, and, perhaps most importantly, legal.

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Gary Alt

Gary Alt is an editor and writer based in the Seattle area. For the past several years, he’s focused on editing and writing articles that put a human face on technology and, more recently, about legal issues in everyday life on the Avvo Stories blog. Avvo helps people find and connect with the right lawyer through industry leading content, tools and services.

Why is Avvo Called Avvo?

May 20, 2016 by Annelise Schoups Leave a Comment

In a list of pros and cons, the permanence of the internet is arguably one of its most loved and loathed traits. It can be nearly impossible to take back anything once published, and social networking sites are often tangled in a web of profiles that go on despite our mortality. The Facebook pages of deceased members, for example, sometimes serve as memorials for those who have passed. Legal service site Avvo faced a similar issue when it launched in 2007.

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Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.