Rewind & Capture

How Tech Brands Got Their Names

Why is Pied Piper Called Pied Piper?

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You’re reading history people.

This is the first fictional brand story I’ve covered on Rewind & Capture. And it’s the first brand where I got to watch countless hours of TV as research. The show does a remarkable job of mixing entertainment with tech startup education. However, if you haven’t worked for a tech startup, it’s unclear where the education lies. That being said, in this article I’ll not only explain the inspiration behind the brand name Pied Piper, but I’ll also reveal five very real startup frustrations presented in season 1.

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Why Is YouTube Called YouTube?

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YouTube (owned by Google) has come a long way since the idea for the popular video-sharing site was first sparked at a San Francisco dinner party in 2005. The concept was comically inspired by the viral Super Bowl “Janet Jackson wardrobe malfunction” when the three founders, Chad Hurley, Steve Chen, and Jawed Karim (all early employees of PayPal at the time) discussed the difficulty of finding, watching, and sharing video clips of the mishap online. “Video, we felt, really wasn’t being addressed on the Internet” said Hurley in an early interview, “People were collecting video clips on their cell phones…but there was no easy way to share.”

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