How Tech Brands Got Their Names
In most cases, we’ve come to accept that if we want to be good at anything, we must practice it. It’s true of art, like painting or playing music, and sports, like surfing or basketball, as well as skills, like coding or writing.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
There are some things that have been around so long now it’s almost hard to imagine that there was even a time when they didn’t exist. Like television, telephones or Microsoft. It’s not often that we wonder what Microsoft means or what it stands for because it just is. There is air and sun and grass and Microsoft.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
99% of the time we write on how tech brands got their names, but once in a blue moon, we like to be a little adventurous and explore a new space. After binge watching The Office on Netflix the other evening (don’t judge, I know you’re guilty of it too), I thought it would be entertaining to learn what inspired the name, Dunder Mifflin. In all honestly, I had a pretty good guess, but I thought it was a good excuse to watch the top 10 Dwight Schrute moments on Youtube. Like some of the greatest: Anchorman, Wedding Crashers and Bridesmaids, the one-liners never get old! [Read more…]
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Early this week, we published a fascinating story behind Warby Parker’s brand name. After months of generating names (2000+) and gathering feedback, the four Founders – Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider – finally agreed on Warby Parker, primarily because no one could associate anything with it, allowing them to control and build their own reputation from day one. [Read more…]
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.