Rewind & Capture

How Tech Brands Got Their Names

Why is Pepo Called Pepo?

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Outside your friend group, it’s not exactly a snap to discover and communicate with those who share similar passions, especially quirky ones like concrete furniture, duct tape art and disc golf. Wouldn’t it be nice to have a destination where you could select your unique passions, connect with people all over the world and seamlessly communicate with them via an intuitive social app?

Meet Pepo, the app that’s on a mission to connect people that share similar passions.

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Why is Yandex Called Yandex?

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With over twenty three million searches per second, it’s probably comes as no surprise that Google dominates how we discover information. What’s less obvious, is that Google spans the world, with localized engines built in 123 different languages, from the Bahamas to Greece to Japan. These localized engines can be easily accessed by typing in the corresponding country’s code top level domain (ccTLD). For example, if you were located in Russia, instead of typing google.com in your browser, you’d type google.ru.   [Read more…]

Why is Dunder Mifflin Called Dunder Mifflin?

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99% of the time we write on how tech brands got their names, but once in a blue moon, we like to be a little adventurous and explore a new space. After binge watching The Office on Netflix the other evening (don’t judge, I know you’re guilty of it too), I thought it would be entertaining to learn what inspired the name, Dunder Mifflin. In all honestly, I had a pretty good guess, but I thought it was a good excuse to watch the top 10 Dwight Schrute moments on Youtube. Like some of the greatest: Anchorman, Wedding Crashers and Bridesmaids, the one-liners never get old! [Read more…]

Q&A With Naming Expert Nancy Friedman

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Early this week, we published a fascinating story behind Warby Parker’s brand name. After months of generating names (2000+)  and gathering feedback, the four Founders – Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider – finally agreed on Warby Parker, primarily because no one could associate anything with it, allowing them to control and build their own reputation from day one. [Read more…]