How Tech Brands Got Their Names
There is something so amazing about watching a phoenix rise from the ashes. The story of great plans gone awry only to reemerge refined, renewed, and re-energized is always an empowering tale to behold. Airheads candy is just one such comeback story and it is a fascinating one.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
From humble beginnings to a cult following, Cheetos graduated from Charles Doolin’s kitchen to become a front runner in the category of addictive, messy snack. In case you do not know what Cheetos are, they are a cornmeal-based snack that vary in size and shape, are fried like a donut or steam puffed, and then coated in cheese powder. Cheetos come either puffy or crunchy, and they came in a host of flavors, such as Cheese, Flamin’ Hot, Sweetos (cinnamon sugar puffs), Pepsi in Japan, Ketchup in Poland, Strawberry in Russia, and oddly enough, Japanese steak flavor in China.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
Did you know that potato chips were an accident, a dish served as comeuppance? The story goes that a customer complained that their fried potatoes were thick, soggy, and bland. George Crum, the chef at a resort in Saratoga Springs, NY who had prepared the potatoes, thought he could teach this customer a thing or two.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
Lipton tea, whether in to-go tubes, chilled bottles at the mini-mart, the dispenser at the burger joint, or in simple tea bags, is indisputably part of our lives.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
A lifetime ago, back when grades mattered and I had dreams of conquering the world, I had a five pack-a-day habit. Luckily, it was just a gum habit.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”