Rewind & Capture

How Tech Brands Got Their Names

Why is Wistia Called Wistia?

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Six billion hours of video are watched every month on Youtube, 300 hours of new video content are uploaded per minute and the average mobile users spends over 40 minutes per day watching videos on Youtube. Surprised? It goes without saying, but how we consume has drastically changed in a relatively short period of time – how we buy, how we watch, how we listen etc. This behavioral change has led to new market opportunities for entrepreneurs.

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Why is Stripe Called Stripe?

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In most interpretations of the word forge, it is a strong word. You forge ahead when the going gets tough, making firm and steady progress. You forge something out of nothing through shear grit, strength and determination. These are the types of meanings Stripe co-founders John and Patrick Collison (brothers from Ireland) and CTO Greg Brockman had in mind when they considered the name for their new commerce startup. [Read more…]

Why Is Squarespace Called Squarespace?

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When Squarespace founder Anthony Casalena first engineered his design platform with a $30,000 investment from his father in 2003, all he had was a small dorm room “office” at the University of Maryland, a computer and some serious willpower. Squarespace was one of the first of its kind: a one-stop design solution that made it simple to create a beautiful site with ease. However, from the moment Squarespace first came onto the scene, people have been comparing it to its main competitor: WordPress. Make a quick Google search about the benefits of Squarespace and you will instantly find a number of results like “Squarespace vs. WordPress” or “Why I Cheated on WordPress with Squarespace,” etc. etc. As the younger competitor, it’s easy to see Squarespace as the amateur newbie. But is it? [Read more…]

Why is PayPal Called PayPal?

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Anyone with internet access will likely tell you that online shopping is the greatest thing since sliced bread, or at least since the invention of the internet. In most cases it’s quick, convenient and less invasive than brick and mortar shops, but like anything on the internet, it also comes with some risks. In some cases, sharing unsecured credit card or bank account information can lead to hacking and fraud.

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Why is WhatsApp Called WhatsApp?

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When he and his mother first immigrated to the U.S. with the help of government assistance, Jan Koum collected food stamps and swept grocery store floors to help keep the family afloat. More than 20 years later, the WhatsApp cofounder and CEO made a $19 billion dollar deal with Facebook near the same social welfare office in Mountain View, California where he stood in line more than once.

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