How Tech Brands Got Their Names
“Hey, I forgot my wallet. Can you cover me and I’ll pay you back?”
More than a phrase we have all heard or uttered at least once in our lives, it also inspired Founders Andrew Kortina and Iqram Magdon-Ismail to create the mobile payment app Venmo.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
Ahhh, Pinterest – the online pinboard and every woman’s favorite addiction. Since this social networking site caught fire, Pinterest has been fondly nicknamed everything from digital crack to pure virtual estrogen.
Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.
You’re reading history people.
This is the first fictional brand story I’ve covered on Rewind & Capture. And it’s the first brand where I got to watch countless hours of TV as research. The show does a remarkable job of mixing entertainment with tech startup education. However, if you haven’t worked for a tech startup, it’s unclear where the education lies. That being said, in this article I’ll not only explain the inspiration behind the brand name Pied Piper, but I’ll also reveal five very real startup frustrations presented in season 1.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
If you haven’t tried to accomplish something more than 340 times while maxing out 11 credit cards, it’s possible you haven’t tried hard enough. Anyone who has ever had a goal knows they don’t always come easily, and maybe nobody knows that better than Tim Westergren.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
YouTube (owned by Google) has come a long way since the idea for the popular video-sharing site was first sparked at a San Francisco dinner party in 2005. The concept was comically inspired by the viral Super Bowl “Janet Jackson wardrobe malfunction” when the three founders, Chad Hurley, Steve Chen, and Jawed Karim (all early employees of PayPal at the time) discussed the difficulty of finding, watching, and sharing video clips of the mishap online. “Video, we felt, really wasn’t being addressed on the Internet” said Hurley in an early interview, “People were collecting video clips on their cell phones…but there was no easy way to share.”
Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.