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Why is eero called eero?

January 16, 2018 by Annelise Schoups Leave a Comment

There’s a common psychology theory which suggests that in order to thrive, humans have a defined set of needs that have to be met. This is knows as Maslow’s Hierarchy of Needs. Since the 1940’s, we’ve ranked physiological needs (like food and water), safety, belonging, esteem, and self-actualization, in that order, as crucial to living a fulfilled life.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: home wifi systems, wifi

Why is Sumo Called Sumo?

June 29, 2017 by Adam Lang Leave a Comment

The majority of us are “wantrepreneurs.” Someone who “is gonna” start a business. Someone who “will find the right idea someday.” Someone who wants to “act” like an entrepreneur. Someone who “thinks about starting a business” all the time.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: deals for geeks, Noah Kagan

Why is Squadhelp Called Squadhelp?

June 29, 2017 by Annelise Schoups 1 Comment

Imagine for a moment that you’re stuck on something. Whether it’s a moral dilemma or just what to have for lunch, chances are you – and anyone who wants to be a millionaire – would phone a friend. Because that’s what we do when we need a hand, we seek advice from our peers.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: brand names, branding, crowdsourcing, Darpan Munjal, naming, Squadhelp

Why is Polaroid Called Polaroid?

June 1, 2017 by Annelise Schoups Leave a Comment

Do you remember the last time someone asked you a question you didn’t know the answer to? Do you remember what you did after admitting you didn’t know? Chances are you Googled it. Or maybe you just asked Siri to Google it for you. In either case, you probably had the answer within a matter of seconds. But what if you didn’t? Would you launch a research lab to invent the answer?

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Edwin H. Land, Edwin Land, Land Camera, photography, Polaroid

Why is it Called The Blogging Buddha?

May 23, 2017 by Adam Lang Leave a Comment

Last week a friend asked me “how do I start a blog?” The question honestly caught me by surprise, why are you asking me? Because it feels like just last week I was puzzling over the same thing, when in reality I’ve been writing on how tech brands got their names for a few years now.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Blogging, WordPress

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