How Tech Brands Got Their Names
The abundance of choices in the marketplace makes it more and more challenging to launch an idea that sticks. And even for those entrepreneurs that discover the next unicorn, like everyone else, they still have to name it.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Makeup. Guitars. WordPress. Heaters. If you’re wondering what all of these words might possibly have in common, it’s tutorials. You can, at any given moment, find a surprising number of tutorials on YouTube for any one of these things, among millions of others. It’s quite possibly one of YouTube’s greatest libraries of content. Video itself has long been gaining momentum in the digital space, and according to YouTube, more than one billion users watch hundreds of millions of hours of video every day.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
Late last year, CNN Money reported that the national unemployment rate fell to 5.1%, nearly half of the 10% peak during the Great Recession. No matter what the unemployment rate is, job hunting is always a pain point for seekers and seek-ees. There is an age-old expression that what you know is far less important than who you know when applying for work. Though it may not be much easier than it was in the good ol’ days, we now find ourselves with more readily accessible opportunities through ever-growing social networks on and offline.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
There is a Mitch Hedberg joke about connections that most accurately portray how important they can be to the success of any given person. He says, “I wanna have my face on the cover of a Rice Krispies box. ‘Snap, Crackle, Mitch and Pop.’ In Hollywood, it’s all who you know, and I know Crackle!” Perhaps if Groupon founder Andrew Mason had been a comic, he’d have made a similar joke.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
From the outside, this company looks almost identical to Google, a minimalist design with a big search box. But when you look carefully under their hood, you’ll notice some differences. At first, you may notice favicons in search results, fewer ads, infinite scrolling and a slick !bangs feature, but it’s not until you dig a little deeper that you realize a key substance in their foundation.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.