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Why is Lyft called Lyft?

January 2, 2016 by Annelise Schoups 1 Comment

Carpooling is not a new concept, nor is it only reserved for single lanes partitioned by solid lines along bustling North American highways. On the contrary, the idea of carpooling – or ridesharing – is even more common in places where vehicles are fewer and farther between.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: John Zimmer, Logan Green, Lyft, ridesharing, Zimride

Why is Slack Called Slack?

December 30, 2015 by Adam Lang 9 Comments

The inspiration behind Instagram was not beautiful images and filters, the inspiration behind Twitter was not hashtags (#) and 140 character updates and the inspiration behind Flickr was not hosting and photo-sharing. Like these powerhouse brands that evolved over the years, Slack was no different. Believe it or not, the idea behind Slack was derived from the struggle of team communication when developing a gaming company called Glitch.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: messaging app, Slack, team collaboration

Why is Vevo Called Vevo?

December 29, 2015 by Annelise Schoups Leave a Comment

They say video killed the radio star. Then YouTube killed Music Video Television. Then, well, you get the idea. Regardless of who killed what, the truth is that music, like any technology, is ever-evolving. This goes beyond genres to include formats as well. Those born in the 80s, for example, have seen audio cassette tapes, compact discs, mini discs and MP3s come (and in most cases go) all within their lifetimes.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Erik Huggers, Sony, UMG, Vevo, youtube

Why is Prezi Called Prezi?

December 29, 2015 by Annelise Schoups 2 Comments

Long before Budapest was the title of British pop sensation George Ezra’s smash hit, it was known for a history all on its own. The capital city of Hungary has been admired far and wide for its luxurious geothermal baths, for the third largest, and perhaps most elaborate, parliament building in Europe and for the iconic chain bridge that links the historic cities of Buda and Pest.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Adam Somlai-Fischer, Peter Arvai, Peter Halácsy, presentation software, Prezi

Why is Buffer Called Buffer?

December 13, 2015 by Adam Lang 1 Comment

Successful companies are a result of talented people, which is why so many leaders are incredibly generous with their time to mentor other entrepreneurs to-be. Often when listening to serial entrepreneurs, you’ll hear some consistencies like build something useful, get to market before you think you should and start building your subject matter expertise. Easy enough, right? If it was that easy, 90% of startups would succeed instead of fail. Unlike most sane people, entrepreneurs glue their eyes on the 10% and don’t look back. The story is no different behind the inception at Buffer.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Buffer, Joel Gascoigne, Leo Widrich, marketing, social media, social media management

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