How Tech Brands Got Their Names
First comes love, then comes marriage, then comes the family-focused online startup… right? Well, maybe not for everyone. But that’s certainly the way it went for zulily founders Darrell Cavens and Mark Vadon.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
In recent years, social media has undoubtedly changed the face of marketing. For better or worse, platforms like Facebook, Twitter and Instagram have opened more direct channels of communication between brands and their audiences. One of the most overlooked perks of social is the ability for a brand to instantly collect feedback from not only existing users, but also potential users.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
These days new startups seem to come a dime a dozen. Despite the multitude of industries, most start the same way. They hatch from a big idea and reach for fast success. Almost as important as the big idea, though, is the name with which it’s presented to the world. Needles to say, there’s a lot that rides on the name of a new company, including customer recognition and recall.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
Six billion hours of video are watched every month on Youtube, 300 hours of new video content are uploaded per minute and the average mobile users spends over 40 minutes per day watching videos on Youtube. Surprised? It goes without saying, but how we consume has drastically changed in a relatively short period of time – how we buy, how we watch, how we listen etc. This behavioral change has led to new market opportunities for entrepreneurs.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
In most interpretations of the word forge, it is a strong word. You forge ahead when the going gets tough, making firm and steady progress. You forge something out of nothing through shear grit, strength and determination. These are the types of meanings Stripe co-founders John and Patrick Collison (brothers from Ireland) and CTO Greg Brockman had in mind when they considered the name for their new commerce startup. [Read more…]
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.