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Archives for June 2015

Why Is Tumblr Called Tumblr?

June 29, 2015 by Lauren Cosgrove 4 Comments

“I wanted an identity to be proud of,” said High-School dropout, David Karp, founder of the internet sensation, Tumblr, when asked why he chose to pursue his idea in Tokyo at the young age of 17. “I was so silly – I tried to be very formal and put on a deep voice to clients over the phone so I didn’t have to meet them and give away how young I was.” Now 28-something and the successful frontman of one of the world’s most impressive internet startups, it’s hard to believe Karp had such a bashful start.

[Read more…]

Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: David Karp, microblogging, social networking, tumblr

22+ Tech Brands That Support Marriage Equality

June 27, 2015 by Adam Lang Leave a Comment

It’s been a long time coming, for too long people have lived in fear for who they are, it’s heartbreaking to say the least. All people should be treated equally regardless of who they are, or who they love. LOVE is LOVE. Yesterday the Supreme Court weighed in to affirm a constitutional right to marriage equality here in the U.S. Many tears of joy, hugs of relief and cheers were exchanged across the country. Together, real change is possible. “We made our union a little more perfect” – President, Barack Obama

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: Love wins, marriage equality, pride, tech brands

Why is Waze Called Waze?

June 24, 2015 by Annelise Schoups Leave a Comment

For a short while, Google had a rival. At least, when it came to maps.

Founded in 2008, Waze briefly gave Google Maps a run for its money. The crowd-sourced map application, now led by CEO Noam Bardin in Palo Alto, California, offered something the reigning champ couldn’t – realtime updates from real-life drivers.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: mapping service, Mobile Apps, navigation app, Noam Bardin, Waze

Why is Venmo Called Venmo?

June 12, 2015 by Annelise Schoups 2 Comments

“Hey, I forgot my wallet. Can you cover me and I’ll pay you back?”

More than a phrase we have all heard or uttered at least once in our lives, it also inspired Founders Andrew Kortina and Iqram Magdon-Ismail to create the mobile payment app Venmo.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Andrew Kortina, Iqram Magdon-Ismail, Mobile Apps, Mobile Payments, Venmo

Why Is Pinterest Called Pinterest?

June 6, 2015 by Lauren Cosgrove 2 Comments

Ahhh, Pinterest – the online pinboard and every woman’s favorite addiction. Since this social networking site caught fire, Pinterest has been fondly nicknamed everything from digital crack to pure virtual estrogen.

[Read more…]

Lauren Cosgrove
Lauren Cosgrove

Lauren Cosgrove is a freelance writer passionate about branding, global issues, and the world’s little mysteries. A Pacific Northwest native, Lauren can be found hiking the great outdoors, practicing her dance steps, or illustrating children’s books.

Filed Under: How Tech Brands Got Their Names Tagged With: pinit, PInterest, social media, social networks, Tech

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