How Tech Brands Got Their Names
Very few companies have a startup story as interesting as the Kellogg’s brand. In the late 1800’s, a physician named John Harvey Kellogg was working in the Battle Creek Sanitarium as the superintendent with his brother Will Kellogg.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
When you’re born at the “happiest place on earth,” you know you are destined for greatness, even if you are a food.
This is exactly where the famous and beloved brand Doritos got its start. Doritos became the number one selling chip for Frito Lays, accounting for over 1/3 its sales, but how did this potato chip get its start?
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Few brands are so magical that they inspire communities to do creative and extraordinary things.
For instance, an engineer developed a custom Nutella lock so his friends, family members and even intruders wouldn’t be able to scoop the last spoonful of deliciousness. For those of you who have tried Nutella before, the custom lock probably doesn’t seem like such a ridiculous idea, in fact, you are probably wondering where to get one!
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
When starting a company, we all dream of hitting it big or creating something with a lasting impact in the business world. Of course, most of us would settle for even temporary success. So how does a company achieve excellence and maintain it for over 75 years? M&M’s has transcended being called a food company and instead it has cemented itself as a household name, producing over 400 million M&M’s every day.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
One of the biggest mysteries in candy: who is Mike and Ike? Or more accurately, where did their names come from? Headquartered in Bethlehem, Pennsylvania, the Just Born company produces Mike and Ike candies as well as Hot Tamale’s, Peeps, and various other candies.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.