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How Tech Brands Got Their Names

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Why is Pez Called Pez?

March 3, 2018 by Adam Lang Leave a Comment

There are certain foods and experiences that give you an unbelievably strong sense of nostalgia. For me, it’s when I see kids playing street hockey, when grocery stores start stocking their shelves with purple bags of Cadbury Mini Eggs and when I stroll by Pez dispensers on aisle caps.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names Tagged With: candy, pez

4 Platforms to Crowdsource a Company Name

September 26, 2017 by Adam Lang 7 Comments

For too long, I’ve been thinking about testing the creative engines behind four crowdsourcing naming platforms, but have continuously backed down because I was having a hard time spending over $1,000 on a brand name for a fictitious company.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: branding, charity, company names, crowdsourcing, naming, non-profit

Why is Sumo Called Sumo?

June 29, 2017 by Adam Lang Leave a Comment

The majority of us are “wantrepreneurs.” Someone who “is gonna” start a business. Someone who “will find the right idea someday.” Someone who wants to “act” like an entrepreneur. Someone who “thinks about starting a business” all the time.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: deals for geeks, Noah Kagan

Why is it Called The Blogging Buddha?

May 23, 2017 by Adam Lang Leave a Comment

Last week a friend asked me “how do I start a blog?” The question honestly caught me by surprise, why are you asking me? Because it feels like just last week I was puzzling over the same thing, when in reality I’ve been writing on how tech brands got their names for a few years now.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Blogging, WordPress

Naming Tip: add a prefix or suffix to your domain

April 15, 2017 by Adam Lang Leave a Comment

If you can’t get your hands on the exact .com, try inserting a prefix or suffix to your domain. For example, getdropbox.com, squareup.com, gotinder.com, bufferapp.com.

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Naming Guide Tips

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