How Brands Got Their Names Archives | Page 34 of 46

Why is Bitly Called Bitly?

February 2, 2016 by Annelise Schoups 1 Comment

Remember what life was like before Twitter? Before you could live-stream events via attendees who wrote near-instantaneous play-by-plays in 140 characters or less? Or before digital flash mobs burned quasi-questionable citizens at the proverbial stake for making a half-baked joke? Me neither. Slash who would want to?

[Read more…]

Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Why is Postmates Called Postmates?

January 26, 2016 by Annelise Schoups Leave a Comment

The concept of a courier service is not a new one. Even before mailmen, carrier pigeons executed note deliveries. Yet despite how connected we’ve become through technology, the courier service is one industry that hasn’t quite followed suit.

[Read more…]

Annelise Schoups

Why is Wix Called Wix?

January 24, 2016 by Adam Lang 1 Comment

We’ve now featured over fifty tech brands on Rewind & Capture and an interesting trend we’ve seen is that a high percentage of these companies recognized a bigger problem while trying to solve for a different one. The emergence of Wix is no different.

[Read more…]

Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Why is Nintendo Called Nintendo?

January 20, 2016 by Annelise Schoups 3 Comments

Few things in the world are built to stand the test of time. Everything is subject not only to the elements but also, and perhaps worse, pop culture trends. This is especially true when it comes to consumer products and technology. For a single company to have survived, and almost consistently thrived, for more than 125 years is beyond remarkable. It is practically unimaginable.

[Read more…]

Annelise Schoups

Why is MailChimp Called MailChimp?

January 5, 2016 by John Greving 2 Comments

For well over 2,000 years, humans have used mail to communicate with one another. The first known example was found in Egypt and dates back to 255 BC. Mail made many strides over the centuries, from personal mailboxes to prepaid postage to international delivery systems. In the 90’s, email came along and disrupted how we communicated. It wasn’t long before we could email each other pictures, audio files and videos. By the early 2000’s, companies were using email to stay connected with their audiences – mainly in the form of newsletters. However, the process of creating and distributing mass emails was tedious. This problem gave birth to MailChimp, an email platform that is now used by more than 10 million people across the globe.

[Read more…]

John Greving

John Greving is the newest contributor at Rewind & Capture. He has a degree in English and a background in storytelling, crafting content and freelancing for a variety of clients.