Rewind & Capture

How Tech Brands Got Their Names

  • Step By Step Naming Guide
  • How Brands Got Their Names
    • How Food Brands Got Their Names
    • How Tech Brands Got Their Names
    • How Car Brands Got Their Names
    • How Fast Food Brands Got Their Names
  • Test A Startup Name
  • Naming Partners
  • Name Ideas By Industry
  • Blog
  • Our Story

Archives for March 2016

Why is Weebly Called Weebly?

March 24, 2016 by Annelise Schoups 3 Comments

Anyone on the startup scene has at least heard of Y Combinator, probably the most-known incubator for entrepreneurial ideas. Twice per year, the fund provides seed money to a batch of companies who have been selected for interviews following their application. Meeting the application deadline is really only the first step in the lengthy incubation process, but it is a crucial one. It’s also one that Weebly founder David Rusenko nearly missed when he applied just 30 minutes shy of the cutoff in 2006.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Chris Fanini, Dan Veltri, David Rusenko, Website builder, website design, Weebly

Why is Donuts Called Donuts?

March 21, 2016 by Adam Lang Leave a Comment

The abundance of choices in the marketplace makes it more and more challenging to launch an idea that sticks. And even for those entrepreneurs that discover the next unicorn, like everyone else, they still have to name it.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: brand names, domain extensions, domains, gTLDs, TLDs

Why is DropBox called DropBox?

March 17, 2016 by Annelise Schoups Leave a Comment

Makeup. Guitars. WordPress. Heaters. If you’re wondering what all of these words might possibly have in common, it’s tutorials. You can, at any given moment, find a surprising number of tutorials on YouTube for any one of these things, among millions of others. It’s quite possibly one of YouTube’s greatest libraries of content. Video itself has long been gaining momentum in the digital space, and according to YouTube, more than one billion users watch hundreds of millions of hours of video every day.

[Read more…]

Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: How Tech Brands Got Their Names Tagged With: Arash Ferdowsi, Drew Houston, DropBox, file sharing, online storage

10 Hints for Choosing the Perfect Brand Name

March 6, 2016 by Adam Lang 6 Comments

There’s no magic formula for choosing a brand name. To make matters worse, even when you discover what you think is the perfect name, you’ll continuously second guess yourself. Most understand the basics of forming a memorable brand name: keep it simple, short, unique, flexible and easy to pronounce. But then it starts to get a little grey. Should it be suggestive or descriptive? Empty vessel or compound? Acronym or misspelled? Or perhaps a real word like Apple or Amazon?

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: brand names, company names, naming, startup names

Crowdsource a name with Atom

Join Our Naming Community

Rewind & Capture

  • © Copyright 2025
  • Rewind & Capture
  • All Right Reserved

About

  • Our Story

Naming Resources

  • Step By Step Naming Guide
  • Test A Startup Name
  • How Tech Brands Got Their Names
  • How Food Brands Got Their Names
  • Naming Partners
  • Blog