When starting a company, we all dream of hitting it big or creating something with a lasting impact in the business world. Of course, most of us would settle for even temporary success. So how does a company achieve excellence and maintain it for over 75 years? M&M’s has transcended being called a food company and instead it has cemented itself as a household name, producing over 400 million M&M’s every day.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.