Rewind & Capture

How Tech Brands Got Their Names

Why is 99designs Called 99designs?

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When I was fourteen years old, I didn’t have too many serious worries on my mind. Shocking, right? I cared about playing sports, dunkin’ Dunkaroos and winning running races at the park. However, not all fourteen year old brains are wired alike. Some, or at least one, had aspirations of building an online business. Since then, he has gone on to build four successful brands, advises a handful of tech startups and was named to Inc.s “30 under 30” list. His name is Matt Mickiewicz.

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Why is Donuts Called Donuts?

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The abundance of choices in the marketplace makes it more and more challenging to launch an idea that sticks. And even for those entrepreneurs that discover the next unicorn, like everyone else, they still have to name it.

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10 Hints for Choosing the Perfect Brand Name

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There’s no magic formula for choosing a brand name. To make matters worse, even when you discover what you think is the perfect name, you’ll continuously second guess yourself. Most understand the basics of forming a memorable brand name: keep it simple, short, unique, flexible and easy to pronounce. But then it starts to get a little grey. Should it be suggestive or descriptive? Empty vessel or compound? Acronym or misspelled? Or perhaps a real word like Apple or Amazon?

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Why is DuckDuckGo Called DuckDuckGo?

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From the outside, this company looks almost identical to Google, a minimalist design with a big search box. But when you look carefully under their hood, you’ll notice some differences. At first, you may notice favicons in search results, fewer ads, infinite scrolling and a slick !bangs feature, but it’s not until you dig a little deeper that you realize a key substance in their foundation.

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Why is Wix Called Wix?

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We’ve now featured over fifty tech brands on Rewind & Capture and an interesting trend we’ve seen is that a high percentage of these companies recognized a bigger problem while trying to solve for a different one. The emergence of Wix is no different.

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