How Tech Brands Got Their Names
I can’t believe it, but I launched my naming blog over four years ago. At the time, I was working for a startup in Seattle and was inspired by the entrepreneurial energy. I made the commitment to launch a blog, but there seemed to be a blog for everything, even strange things like, Ryan Gosling’s Disneyland Cats, so I set a few requirements to structure it.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
For over a hundred years, one company has dominated the market of one of the world’s favorite sweet treats. At the supermarket, millions of people reach for that same tried and true brand that never ceases to warm hearts despite its cool, sweet taste: Blue Bell. Blue Bell has been a staple in the ice cream world since 1907.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
The original “duck lips” began in the form of two chips by the name of Pringles. The popular chip brand has been at the root of tons of fun and crunchy deliciousness since its creation in 1968. Though rather young, the chip became a staple in snack foods very quickly and hasn’t slowed down since.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Candy lovers know a few things about Snickers® candy bars. It really satisfies. It will definitely melt if you leave it on your dashboard during the summer. It turns Betty White into a teenage football player named Mike. But for all the things people know about this peanuts-nougat-and-caramel-enrobed-in-chocolate guilty pleasure, most have no idea why it is called Snickers.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
What does breastfeeding have to do with your favorite chocolate treat? A lot more than you might think. One of the biggest players in the food industry built their empire on the need some women had for a substitute for breast milk. Fast forward 150 years, and this company now owns hundreds of iconic brands across many categories—and is still growing.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.