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Product and Company Names: A High-Risk Game

January 24, 2018 by Lisa Bertelsen & Nik Contis Leave a Comment

A namer? Is that actually a thing? That was my reaction seven years ago, when I was introduced to Nik Contis, the global director of our new naming practice. At the time, Nik and I worked for a large branding agency in New York City. I headed up our research division—which meant that I tackled questions about the marketplace, consumers and products. Which people should we target? How do they make buying decisions? What can we say or do to make sure they become customers? What should our pricing model be? What product features will result in the greatest market share?

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Filed Under: Marketing Ideas Tagged With: brand names, name validation, product names

ICYMI: A New Way To Name – Expert Guidance, 100’s of Crowdsourced Ideas, Confident Validation

December 12, 2017 by Grant Polachek Leave a Comment

Innovation. Such a powerful concept in today’s economy. The ability to create something new is at the heart of nearly every success story you read, whether it’s seeing something in a new way, envisioning and developing a new tech solution, or engineering and building a tangible and useful product.

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Filed Under: Marketing Ideas Tagged With: crowdsourcing, naming

Take the Pain out of Naming: 4 Brandable Domain Name Marketplaces

November 20, 2017 by Annelise Schoups 1 Comment

There are two types of people starting businesses: one of them knows exactly the type of business they want to start and what it should be called. In fact, they’ve already come up with something catchy and bought the domain five years ago. The other type knows they want to start a business, and they have a general idea of the problem they want to solve, but they have no idea what to call it. If you’re the latter, you’re are going to find this article useful and actionable.

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Filed Under: Marketing Ideas Tagged With: brandable marketplaces, domains, naming

How to buy a domain name that’s owned by someone else

October 19, 2017 by Bill Sweetman Leave a Comment

It’s a frustrating experience when you come up with a great name for your new venture only to discover the matching .com domain name is not available to register. Don’t abandon hope yet. Just because someone else apparently owns a domain you really want doesn’t mean you can’t eventually get the domain. Here’s an overview of some of the options you have to make your domain name dream come true.

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Filed Under: Marketing Ideas Tagged With: domain brokers, domains, naming

3 Popular Websites to Buy a Domain Name

October 16, 2017 by Annelise Schoups Leave a Comment

A couple months ago, you recognized a problem and since, the idea has been lingering in your mind. In your spare time, you slowly start researching to see if a solution already exists. If one does, you skim their site, maybe watch their how it works video and before leaving the site, you visit their about us page to learn how the company came to be about. Then before you know it, after a couple more clicks, you are creeping on their social media handles to get a gage on their influence.

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Filed Under: Marketing Ideas Tagged With: brand names, domains, Dynodot, Godaddy, NameCheap, Registrars

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