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How to use prefixes and suffixes in domains

April 21, 2017 by Christopher Carfi 1 Comment

Just before you are about to fall asleep, you think of a catchy name for your next venture. You go to choose a domain name, like yourcompanyname.com, and you find that it’s already registered. You shut your laptop, go back to bed and wake up in the morning thinking “what now?”

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Christopher Carfi
Christopher Carfi

A veteran of both startups and the enterprise, Chris has a deep track record in developing customer community and evangelist programs for brands such as Adobe, H&R Block and Aruba Networks while holding executive positions at Ant’s Eye View and Edelman Digital, and he was co-founder and CEO at Cerado. He currently lives in the Bay Area with his family.

www.godaddy.com/garage/

Filed Under: Marketing Ideas Tagged With: domains, Godaddy, naming, SEO

Tips for Trademarking your Brand Name

December 6, 2016 by Gary Alt 1 Comment

You ’ve got inspiration, investors, and a prototype—you’re well on your way to taking the world by storm with your new product. Now you need just one more thing: a trademark for your groundbreaking creation. Something that’s memorable, evocative, and, perhaps most importantly, legal.

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Gary Alt
Gary Alt

Gary Alt is an editor and writer based in the Seattle area. For the past several years, he’s focused on editing and writing articles that put a human face on technology and, more recently, about legal issues in everyday life on the Avvo Stories blog. Avvo helps people find and connect with the right lawyer through industry leading content, tools and services.

Filed Under: Marketing Ideas Tagged With: Avvo, naming, trademark

Q&A With Naming Expert Nancy Friedman

October 6, 2016 by Adam Lang Leave a Comment

Early this week, we published a fascinating story behind Warby Parker’s brand name. After months of generating names (2000+)  and gathering feedback, the four Founders – Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider – finally agreed on Warby Parker, primarily because no one could associate anything with it, allowing them to control and build their own reputation from day one. [Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: brand names, naming

12 Business Name Generators to Help you get Started

May 12, 2016 by Annelise Schoups 5 Comments

I’ll just come out and say it, there are a lot of unknowns when starting a company. Early stage founders are forced to enter unfamiliar territories, make gut instincts and wear multiple hats in order to keep this ship sailing in the right direction. One of these early obstacles is coming up with memorable brand name. And while choosing a business name may come easy for some, for most, it can be a lingering headache.

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Annelise Schoups
Annelise Schoups

Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.

Filed Under: Marketing Ideas Tagged With: brand names, business name, business name generators, company name generators, company names, naming

10 Hints for Choosing the Perfect Brand Name

March 6, 2016 by Adam Lang 6 Comments

There’s no magic formula for choosing a brand name. To make matters worse, even when you discover what you think is the perfect name, you’ll continuously second guess yourself. Most understand the basics of forming a memorable brand name: keep it simple, short, unique, flexible and easy to pronounce. But then it starts to get a little grey. Should it be suggestive or descriptive? Empty vessel or compound? Acronym or misspelled? Or perhaps a real word like Apple or Amazon?

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: Marketing Ideas Tagged With: brand names, company names, naming, startup names

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