How Tech Brands Got Their Names
Lipton tea, whether in to-go tubes, chilled bottles at the mini-mart, the dispenser at the burger joint, or in simple tea bags, is indisputably part of our lives.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”
Ah, advertising. These days we’re inundated with both blatant and subliminal ads for products. There is increasingly more data to help companies reach us as well as more and more platforms by which to share their messages. But the marketing tactic has been around for ages.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
Potatoes are arguably one of the most versatile vegetables. They come in the form of fries, hash browns, and, mashed. You can use them as a base for a quiche or a topping for a pizza– the possibilities are endless, and we haven’t even mentioned chips yet.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.
You’re a sophisticated marketer. You know that great names aren’t scribbled on a cocktail napkin at an impromptu brainstorming session after work. You’ve run your list through a preliminary trademark screen and you’re ready to pull the trigger. But have you done a linguistic check?
Laurel Sutton is one of the co-founders of Catchword, a Bay Area naming firm. She now focuses her expertise on linguistic analysis at Sutton Strategy (suttonstrategy.com).
A lifetime ago, back when grades mattered and I had dreams of conquering the world, I had a five pack-a-day habit. Luckily, it was just a gum habit.
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”